OPAL | Branding, Products, Merchandise

  • Branding

    The logo integrates key elements of the brand's messaging into its text, using bouncy, green lettering to create a welcoming feeling. This later evolved into the brand you see today.

  • Products

    We created bio-degradable pots to grow plants in. Each pot was stackable, custom branded, and featured a drainage hole at the bottom.

  • Merchandise

    Our 'merch' included a care guide, sweatshirt, stickers, and a branded tote bag. You can still find these products hidden around Seattle!

  • Care Guide

    To empower customers to effectively care for their plants, a care guide was designed to be incredibly simple, yet informative, mainly using pictures to illustrate the process.

  • Symbolism

    The logo was reduced down to this symbol, using a simple design to illustrate the idea of new growth. This "sprout" was inspired by the appearance of an apple seedling once it emerges from its soil.

  • Packaging

    The packaging was designed to be simple, and used the perfect dimensions to fit the box's contents, and nothing more. The box was made of cardboard and is 100% recyclable.
Go Back